Tarrytown Firm Will Revamp White Plains BID's Online Presence

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Mario Mirabella - CEO, MSM DesignZ; Kevin Nunn - Executive Director, White Plains BID; Doris Mady - Creative Director, White Plains BID; Alison Malecot - Asst. Project Manager, White Plains BID; Caroline Martin - Account Director, MSM DesignZ.
Mario Mirabella - CEO, MSM DesignZ; Kevin Nunn - Executive Director, White Plains BID; Doris Mady - Creative Director, White Plains BID; Alison Malecot - Asst. Project Manager, White Plains BID; Caroline Martin - Account Director, MSM DesignZ. Photo Credit: Contributed/MSM

TARRYTOWN, N.Y. – Tarrytown's MSM DesignZ, Inc. announced that it has been chosen as the agency of record for the White Plains Downtown Business Improvement District.

MSM DesignZ, Inc. will be transforming the organization’s online advertising presence by revamping the organization’s website which acts as a complete resource for all businesses, commercial properties and events in Downtown White Plains. 

“We are very excited and honored to be chosen for this esteemed project,” said Mario Mirabella, founder and chief executive officer, of MSM DesignZ, Inc. “We were up against 16 other fantastic design and advertising companies, so this is truly a great feat for us here at MSM.”

With more than 500 completed projects, including some with companies like Kellogg’s and the New York Rangers, MSM plans to successfully grow the White Plains BID online presence. The team has already begun brainstorming and taking measures to modernize the site.

“We hope to increase web traffic and attract new members through a more engaging and user-friendly site experience, therefore allowing people to understand the benefits associated with joining BID,” said Mirabella.

Created in 1998, the White Plains BID is a non-profit organization offering services intended to improve the White Plains Central Business District landscape. The organization represents more than 145 properties consisting of 5.5 million square feet of retail and office space. Its members include small business owners, national retailers, Fortune 500 Companies and industry leading commercial property owners. To learn more about the White Plains Downtown BID, click here.



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